Find your Buyers Everywhere and Own Every Moment.
Dealer.com is the leading provider of digital marketing solutions for the automotive industry. Founded in 1997, it offers a range of web-based services to automobile dealers across North America. As part of Cox Automotive, Dealer.com provides tools and services to enhance dealership websites, enable online car buying, deliver precision advertising, improve online visibility, and offer data-driven insights. Dealer.com aims to help dealerships increase customer acquisition, sales, and satisfaction through innovative digital solutions.
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You Deserve the Best Platform.
Dealer.com provides real-time buying signals to help you engage early and build trust with shoppers. Leverage these signals to deliver personalized experiences. Access exclusive marketing insights from Cox Automotive, including Autotrader and Kelley Blue Book, where 2 out of 3 car buyers shop.
- Exclusive First-Party Consumer Data
- Website Experience Optimization (Personalization)
- Digital Marketing Performance Analytics – nVision
- Website Traffic Quality Scoring
- Incentives Management and Syndication
- Inventory Management and Lifecycles
You Deserve The Best Websites.
Create the personalized experience your customers crave and drive more conversions. Dealers using our websites are experiencing 2.5x higher form conversion rate with personalized visits.
- Mobile-First Website containing responsive design with device-specific customization
- Ecommerce capabilities
- Sitewide free-form Search Bar
- Website Accessibility Solution powered by AudioEye
- UX-Driven Design
- MyCars Shopping Cart
- Dynamic Call Tracking
- HTTPS Website Security
Customize your Website Like a Pro.
Customize, edit, and update your website from your dealership with tools that let you manage assets and build pages with get on-demand guidance from your team at Dealer.com. Understand your entire digital marketing operation, from websites to advertising, and inventory to performance, quickly and easily from the ControlCenter dashboard.
- Enhanced Page Design and Editor
- Video Upload and Streaming Toolkit
- Heatmap and Widget Map Visualizations
- Specials Campaign Manager
On-site Merchandising and Inventory Management.
Promote your most important marketing messages to shoppers through our Specials and Incentives solution. Automatically deploy creative featuring OEM incentives via your existing OEM feed.
Partnership and accountability for lasting success.
Unlock your potential with a team of digital marketing experts. At Dealer.com your performance manager leads a team of experts that stand at the ready to provide the strategic digital marketing guidance and expertise you need to make the most of your Dealer.com solution.
- Retailer Dedicated Performance Manager
- Single Cox Login
- Inventory Exports for up to 6 providers
Top the list in organic search.
Boost your high-quality traffic and attract qualified leads by partnering with our team of over 100 SEO experts. They will assist you in creating search-optimized content, identifying better target keywords, and more.
- Award-winning Premium SEO Service drives visits, views and leads to the next level
- Targeted Results Page
We offer more than just dealership websites.
Dealer.com Managed Services deliver specialized marketing expertise and strategy aligned to your dealership’s goals. Through collaboration with you and your Performance Manager, we provide the knowledge and resources you need to stand out from your competition and increase your digital marketing results.
- Continuously trained SEO Strategists, Specialists, and Copywriters
- Advanced Campaign Content and Creative Services
- Review Generation and Review Response
Experience Optimization.
Improve consumer satisfaction and loyalty with our Experience Optimization engine. Leveraging AI and automation, it customizes areas of your Dealer.com website based on visitors' previous shopping activity on Autotrader, KBB.com, and Dealer.com. This personalization delivers relevant inventory and fixed operations content, making it easier for shoppers to resume their research and progress in the buying process. Personalized content exposure has shown to increase website engagement and digital retailing activities.