Lead Management

Program Overview

Nissan’s Advanced Lead Management Program gives dealers the flexibility to opt into five targeted lead programs: Brand Leads, NMAC Lease Loyalty Leads, a.k.a. MOR/LCN Loyalty Leads, Dealer-Generated Leads, Dealer Website Leads, and Third-Party Leads. These programs work together to deliver high-quality, conversion-ready leads.

Dealers also have access to ELMS (Enterprise Lead Management System), a real-time reporting dashboard that consolidates essential data, including lead performance, CRM provider details, enrollment settings, business hours, and other key metrics—all in one place for easy access and optimization.

Have a Question?

Program Benefits:

Nissan Exclusive Support Services

  • Our dedicated Nissan General Support Team is available to assist with lead delivery troubleshooting, CRM and lead settings updates, lead crediting, and other related inquiries.
  • Support is available Monday–Friday, 7:00 AM – 6:00 PM CT.
  • Contact us at (833) 215-7463 or info@nissandigitalprogram.com for assistance.

Optimized Lead Reporting & Analytics

  • Dealers have access to comprehensive lead analytics through the ELMS Analytics Tool.
  • View and track all lead program metrics in one easy-to-use dashboard for better insights and decision-making.

Enhanced Third-Party Lead Sourcing

  • Improved targeting methods and more precise data collection ensure you receive higher quality leads that are more likely to convert into sales.
  • Our system prioritizes lead quality over volume, helping dealerships focus on more effective leads and boosting sales performance.

Advanced Duplicate Lead Management

  • Our system applies enhanced deduplication rules across multiple lead sources before delivering leads to your CRM.
  • This ensures dealerships receive only the most relevant, non-duplicate leads, improving lead quality and close rates.

Program Enrollment:

  • To enroll in the Lead Management Program, please visit the [New Dealer] section of this website. Note: Enrollment must be completed by the Dealer Principal, Executive Manager, or General Manager.
  • To update your existing enrollment preferences, log in to [NNAnet.com] and go to: Dealership Operations > ELMS – Enterprise Lead Management System (NABR). Then navigate to the Leads Setting section under the Dealer Tools tab. Cancellation policies may apply.