Website Program Benefits:

• Choice  between multiple website solution providers
• A Shared Platform with a single integration point for assets, data and analysis insights
• Direct Data Integrations with Nissan North America ensuring accuracy and timeliness of data
• Competitive Pricing from industry leading website providers
• Nissan Data Feeds via API
• Automated Model Year landing page updates for all Nissan vehicles
• Access to exclusive educational EV content
• Brand approved assets & imagery provided
• Turn-key digital enrollment and consolidated billing
• Dedicated virtual Dealer Support
• Compliance monitoring support via Ansira
• Nissan brand standards integrated into your website
• Access to performance benchmarking and Provider scorecards

Digital Retailing Program Benefits:

• Retailer Choice
  • Multiple preferred providers to choose from.
• Seamless Integrations with Nissan Solutions
  • Nissan Dealer Digital Program Websites
  • Integrated Accessories Catalog
  • NESNA F&I Products and Services
  • Enterprise Lead Management System
• Direct Integration with Nissan Motor Acceptance Company (NMAC)
  • Ability to display both Special and Standard Rates
  • Instant Finance Decisioning through DealerTrack
• Tier 1 Messaging and Branding
  • Exclusive Digital Retailing designation on nissanusa.com
  • Access to Nissan Dealer Digital Retailing branded content
  • Inclusion in future media and marketing strategies
• Streamlined Analytics
  • Reporting in the Nissan Analytics Dashboard
• RMP Co-Marketing Spend Compliance

Dealers will need to select a website provider along with their package and features to determine their monthly website costs. Dealers should review the website providers on the  Dealer Websites page. To select a provider and package visit the  Enroll Now page.

For all other programs, dealers can follow a similar path by going to the designated product page under the “Solutions” tab.

Nissan is fully committed to supporting every dealer throughout our program partnership. For any additional questions, please reach out to our Program Support Team at info@nissandigitalprogram.com or (833) 215-7463.

No. It is highly recommended that dealers work with a preferred website provider, but it is not required. Dealers who do not work with a preferred provider miss out on the benefits of the Nissan Dealer Digital Program, including: (include a bullet list of program benefits).

• Nissan Data Feeds via API
• Automated MY landing page updates for all Nissan vehicles
• Access to exclusive educational EV content
• Brand approved assets & imagery provided
• Turn-key digital enrollment and consolidated billing
• Dedicated virtual Dealer Support
• Compliance monitoring support via Ansira
• Nissan brand standards integrated into your website
• Access to performance benchmarking and Provider scorecards

There are no long-term contracts in the Nissan Dealer Digital Program, with provider services offered on a month-by-month basis in order for Dealers to have the greatest flexibility.

New Dealers or Dealers going through a buy/sell will be entered into the queue as soon as they submit their provider selection through the website portal. New open points and buy sells are prioritized in the website provider’s queue, however new Dealers are encouraged to enroll as soon as possible.

If a Dealer wishes to migrate to a different preferred provider, they will need visit the website portal to make their provider and package selections.

Cost adjustments based on the new provider selection will be made per the billing cycle outlined below.

The Nissan Dealer Digital Program has no long-term contracts and will be billed to you directly from Shift Digital each month.

Products cancelled on or before the 10th of the month will be billed through the end of the month. Products cancelled after the 10th of the month will be billed through the end of the following month.

Dealers will be billed directly by Shift Digital. Dealers will be responsible for paying their website products and services invoices the month of when the services occur. Dealers that choose to enroll in digital advertising services will pay their actual media amount spent (plus management fees) the month after those services occur.

Dealers will be responsible for providing Program Support with the appropriate billing contact at their store and with a Credit Card or ACH payment method. While it is not preferred that Dealers pay by check, Dealers that require a check payment will still need to provide Shift Digital with a Credit Card or ACH payment method as back up.

Dealers will receive notification of when their payment method will be charged 2 days prior to the Invoice going out. Dealers should expect to receive invoices on the 20th of every month for the current month’s Website Services and the previous month’s Digital Advertising services (if applicable).

Dealers that do not pay their invoices 10 days after receiving them are at risk of having their website and services turned off.

Dealers that have additional questions around the new billing process should contact the Nissan Digital Support team at  info@nissandigitalprogram.com  or 833-215-7463.

No. The Dealer is ultimately responsible for web content and encouraged to submit changes to their sites to Ansira regularly for pre-approval.

Dealers enrolled with a website provider that is NOT included in the program will lose out on the following benefits:

• Nissan Data Feeds via API
• Automated MY landing page updates for all Nissan vehicles
• Access to exclusive educational EV content
• Brand approved assets & imagery provided
• Turn-key digital enrollment and consolidated billing
• Dedicated virtual Dealer Support
• Compliance monitoring support via Ansira
• Nissan brand standards integrated into your website
• Access to performance benchmarking and Provider scorecards

Please reach out to our Program Support Team at info@nissandigitalprogram.com. To learn more about the added benefits that you will receive by using one of our Certified Website Providers (or miss out on by using a provider that is not certified), please reference the ‘What are the benefits of the Nissan Dealer Digital Program’ question on this tab.

The benefits of the ELMS program are:

• Nissan Exclusive Support Services
• Optimized Lead Reporting Metrics
• Enhanced Third Party Lead Sourcing Capabilities
• Improved Duplicate Management Across Sources
• Efficient and Consistent Communication and Processes Amongst Providers

To gain access to or modify the access level for the ELMS Analytics Tool, please reach out to NNA Net Support directly at (888) 435-7567.

Nissan dealers have the flexibility to opt into five distinct lead programs, each targeting specific lead types:

• The Brand Leads Program is divided into two subtypes: Brand – NABR and Brand – Other. Brand – NABR leads are organic leads generated by customers shopping on NissanUSA.com and submitting their contact information on available forms. Brand – Other leads encompass non-organic Nissan USA leads and other programs, such as Call-Center leads.
• The MOR/LCN Loyalty Leads Program consists of both off-lease and retail loyalty Nissan customers that may be coming up on the end of a lease or are potentially looking to purchase a new Nissan vehicle.
• The Dealer Generated Leads Program operates in tandem with our two-way integration with our certified CRM providers. This program enables dealers to share leads created within their dealership’s CRM, including walk-ins, phone calls, and internet leads, with our system, strictly to enhance our de-duplication logic for leads received from our other programs and strengthen our reporting metrics available in ELMS Analytics.
• The Dealer Website Leads Program allows dealers to receive their new vehicle leads generated from their dealer website through ELMS. It also helps to improve our de-duplication logic and refine the reporting metrics available in ELMS Analytics. To enroll in this program, a dealer must be utilizing one of Nissan’s preferred Website Providers: Ansira, Dealer eProcess, DealerFire, Dealer Inspire, Dealer.com, DealerOn, Fox Dealer, or Team Velocity.

To make updates to your enrollment settings, please follow the click path below:

• NNA Net - My Links - Dealer Operations - ELMS - Enterprise Lead Management System (NABR) - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - Lead Settings - Fill out your contact information (Dealer Contact, Dealer Title, Dealer Phone Number, Dealer Email Address) - Make wanted update - Click Submit
• As a note, all lead settings requests must be submitted by and/or confirmed by a Dealer Principal, Executive Manager, or General Manager.

To participate in ELMS, receive and share leads from any of the optional programs, and to utilize reporting metrics through the Analytics Tool, a dealership must utilize a certified CRM provider.

For more information on CRM providers and how to enroll, please reach out to the Nissan Digital support team at (833) 215-7463 or info@nissandigitalprogram.com.

Approved Providers:

• Affinitiv (CarResearch XRM)
• ASN Software
• AutoAlert CXM
• CDK Modern Retail CRM
• DealerPeak
• DealerSocket
• Dominion Vision
• Dominion Web Control (AVV)
• DriveCentric
• Momentum
• PBS
• ProcessPro
• ProMax/Stack
• Reynolds
• Tekion
• TheCRM Corporation (iMagicLab)
• VinSolutions

To update your CRM provider and ensure that leads are successfully delivered on behalf of your dealership, please follow the click path below:

• NNA Net - My Links - Dealer Operations - Nissan NABR Program - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - CRM Settings - Fill out your contact information (Dealer Contact, Dealer Title, Dealer Phone Number, Dealer Email Address) - Uncheck Old Provider - Check New Provider - Click Submit - The dealer will receive an email from our INFOBOX with next steps
• As a note, we do not house lead routing addresses in our system, as leads are direct posted with the highest level of security based on your Nissan dealer code and the CRM provider actively attached to your account.

Most of the leads programs associated with ELMS are offered at no charge. Dealers are only required to pay for participation in the Third Party Leads Program, which operates at an $18 per lead cost basis.

Nissan dealers will be billed directly by Nissan for Third Party Leads each month, with the charge appearing on their Monthly Miscellaneous Parts Statement under the line item “3RD PARTY ELEADS – SALES”, and will include the price per lead, the total number of leads being charged, and the total amount for Third Party Leads received.

Although our software includes logic to filter out invalid and duplicate leads, errors may still occur. As a result, we offer dealers the option to submit any leads they have received through our program for a lead credit review. To submit leads through the credit review process, please follow the click path below.

NNA Net - My Links - Dealer Operations - ELMS - Enterprise Lead Management System (NABR) - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - Request Lead Credit - Fill out contact information (Retailer Name, Title of Retailer Contact, Retailer Phone Number, and Retailer Email) - Include either Lead ID or Lead Key and the reasoning for credit in the comments section - Submit - The dealer will receive a confirmation email once the lead has been reviewed, stating whether or not the lead has been credited and why.

For more information about our Lead Credit Review Process, please visit the Lead Credit Review tab available on this website.

To maintain consistency across all Nissan dealerships, we recommend submitting a lead credit request with one of the following reasons provided:

• Invalid contact information – a lead that has a disconnected or wrong phone number AND an undeliverable email address.
• Intra-Program duplicate lead – a lead that is from the same customer within a specific timeframe, where both leads are received through the Nissan Enterprise Lead Management programs that a dealer is currently enrolled in.
• Fictitious customer name – a lead that includes a bogus customer name. This can include a celebrity name, vulgar language, or text that could not be considered an actual name (example: asdfgh).
• Suspect comments – a lead that includes comments that lead you to believe that the lead is not from a valid customer. Please describe why the comments are suspect when you submit the lead credit request.
• Other – if a dealer receives a lead that is invalid for a reason other than those outlined above, it should be submitted under the reason of “Other”. This may include receiving a lead for a model that is no longer in production or receiving a lead that is outside the mileage parameters of our program.

The Nissan ELMS programs do not require long-term contracts and offer flexibility for program adjustments through the ELMS Analytics Tool. The only program with a specific cancellation policy is the Third Party Leads Program, which is outlined as follows:

• Dealerships that request to unenroll from the ELMS Third Party Leads Program before or on the 10th of the month will officially be unenrolled at the end of that month.
  • Example: If a dealership requests to unenroll on January 3rd, the dealership will continue to receive and pay for TPLs until January 31st.
• Dealerships that request to unenroll from the ELMS Third Party Leads Program after the 10th of the month will officially be unenrolled at the end of the following month.
  • Example: If a dealership requests to unenroll on January 11th, the dealership will continue to receive and pay for TPLs until February 28th.

The ELMS system operates in conjunction with NissanUSA.com, seamlessly updating sales, service, and express hours of operation to ensure that a dealer’s hours are accurately reflected on the OEM website. Additionally, maintaining the correct hours of operation within our system helps ensure that response times are reported accurately within our Analytics Tool.

To update your dealership’s Hours of Operation and ensure that they are populating correctly on NissanUSA and accurately calculating your dealership’s lead response times within ELMS Analytics, please follow the click path below:

• NNA Net - My Links - Dealer Operations - Nissan NABR Program - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - Dealer Information - Hours of Operation - Make wanted updates - Fill out your contact information (Dealer Contact, Dealer Title, Dealer Phone Number, Dealer Email Address) - Click Submit - The dealer will receive a confirmation email once the changes have been made.

The ELMS system integrated with NissanUSA.com, automatically updating to reflect a dealership’s status during holidays. Maintaining the correct holiday schedule within our system also ensures that response times are accurately reported in our Analytics Tool. Nissan observes the following holidays, and updates are only required if a dealership plans to remain open on these days.

• New Year’s Day
• Martin Luther King Jr. Day
• Presidents’ Day
• Memorial Day
• Independence Day
• Labor Day
• Thanksgiving Day
• Christmas Eve
• Christmas Day

To update your dealership’s Holiday schedule and ensure that your dealership’s status is accurately reflected on NissanUSA.com, as well as to properly calculate your dealership’s lead response times within ELMS Analytics, please follow the click path below.

NNA Net - My Links - Dealer Operations - Nissan NABR Program - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - Dealer Information - Holidays - Deselect Holidays that your dealership intends to be open - Fill out your contact information (Dealer Contact, Dealer Title, Dealer Phone Number, Dealer Email Address) - Click Submit - The dealer will receive a confirmation email once the changes have been made.

Please reach out to the Nissan Digital support team at (833) 215-7463 or info@nissandigitalprogram.com. The team is available to assist Monday through Friday, from 7 AM and 6 PM Central Time, and are dedicated to providing support in any way possible within a timely manner.