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New Dealer - Lead Management

Welcome to Nissan

Access high-quality, conversion-ready leads through five targeted programs: Brand Leads, NMAC Lead Loyalty (MOR), Dealer Website, Dealer Generated, and Third Party. To learn more about each program, click here. Participation is tracked in real time through ELMS (Enterprise Lead Management System), and our Analytics Dashboard.

While enrollment is optional, dealerships not enrolled in Brand Leads will not receive leads from customers shopping on NissanUSA.com, which may impact visibility and sales opportunities.

Getting Started

Please complete the information below. All fields are required unless otherwise noted. If certain information is unavailable, enter "N/A". Once submitted, a member of the Nissan Digital Support Team will contact you to confirm details.

Already Enrolled?

To update your existing preferences, click here or log into NNANet.com and go to: Dealer Operations > ELMS - Leads and Digital Program Marketplace Dashboard. Then navigate to Lead Settings under the Dealer Tools tab. Cancellation policies may apply.

Step 1: Dealer Information

Setup Details: This portion must be completed by the Dealer Principal or Executive Manager

What type of setup is this?

Buy / Sell
New Open Point

Dealer Primary Contact

*This is the primary contact for the Nissan Digital Support Team to communicate with surrounding changes and issues that may arise.

Dealer Information

Sales Hours of Operations

Service Hours of Operations

Express Hours of Operations

Step 2: Program Enrollments

Lead Management Information

By choosing “I ACCEPT”, the Dealer Principal acknowledges that they agree to all the terms of the “Lead Management Program - Dealer Participation Agreement”.

Lead Management Program – Dealer Participation Agreement – Brand Leads
I accept
I decline

Dealer Generated Leads (see Lead Management Program – Dealer Participation Agreement above)

I accept
I decline

Dealer Website Leads (see Lead Management Program – Dealer Participation Agreement above)

I accept
I decline

By choosing “I ACCEPT”, the Dealer Principal acknowledges that it agrees to all the terms of the “Lead Management Program – Signature Interactive, Maturity Optimizer (MOR), Lease Customer Network (LCN) Lead Agreement" below.

Lead Management Program – Signature Interactive, Maturity Optimizer (MOR), Lease Customer Network (LCN) Lead Agreement
I accept
I decline

Third Party Lead Program ($18.00 per lead)

By choosing “I ACCEPT”, the Dealer Principal acknowledges that they agree to receive and pay for 100% of the third party leads within their primary marketing area (PMA), plus up to a minimum of five third party leads per month from within a five-mile radius from their dealership that is not covered by their PMA. Both non-PMA lead cap and non-PMA radius can increase in increments of five, with the non-PMA radius not exceeding 100 miles from the dealership. For more information surrounding the Third Party Leads Program, please review the Lead Management - Third Party Leads attachment below.

Lead Manag​ement - Third Party Leads
I accept
I decline

Step 3: Complete Enrollment

Dealer Principal E-Signature*