New Dealer - Lead Management
Welcome to Nissan
Access high-quality, conversion-ready leads through five targeted programs—Brand Leads, NMAC Lease Loyalty (MOR), Dealer Website, Dealer-Generated, and Third-Party. Participation in these programs is tracked in real-time through ELMS (Enterprise Lead Management System), our analytics dashboard.
While enrollment is optional, dealerships not enrolled in Brand Leads will not receive leads from customers shopping on NissanUSA.com, which may impact visibility and sales potential.
Getting Started
Please complete the information below. All fields are required unless otherwise noted. If certain information is unavailable, enter “N/A”. Once submitted, a member of the Nissan Digital Support Team will contact you to confirm details.
For any questions about completing this form or the new Dealer process, please reach out to info@nissandigitalprogram.com.
Already Enrolled?
To update your existing enrollment preferences, log in to NNAnet.com and go to: Dealership Operations > ELMS – Enterprise Lead Management System (NABR). Then navigate to the Leads Setting section under the Dealer Tools tab. Cancellation policies may apply.