AudiencePro

A Full-Service Customer Data Platform Designed to Boost Targeting Efficiency

• Data Ingestion: Merge data sources to create enhanced marketing audiences 
• Hygiene and Segmentation: Combine, clean, and enhance customer records 
• Activation: Apply hyper-targeted data across media channels and connect with ready-to-buy shoppers through personalized campaigns and messaging

 AudienceID

Identify Anonymous Traffic, Generate Qualified Leads

• Convert anonymous website visitors and re-engage returning visitors
• Customize offers based on profit centers
• Drive leads directly in your CRM

AudiencePlus 

Stay Top of Mind with Your Entire Audience. 

• Activate audiences across media channels
• Send personalized 1:1 email outreach
• Deliver content-rich campaigns to your full database 

AutoIncent for Sales and Service

Engage Customers with Incentives Promoted Across Your Website

• Dynamically publishes Sales and Service specials on your website
• Ensure consistent pricing and messaging across all channels 

Search Engine Optimization

Elevate Local Organic Rankings with AI Strategy

• Monitor top competitors
• Achieve top search rankings and accurate local business info
• Create fresh and evergreen website content
• Employ advanced strategies for ranking in AI results.

Paid Search

The Most Essential Step in Targeting In-Market Shoppers

• Gain visibility among ready-to-buy shoppers
• Optimize campaigns with AI-driven targeting and bidding
• Focus on high-performing keywords

Performance Max

Continuously Target In-Market Shoppers Across Google Networks

• Reach customers across all 7 Google Channels with only 1 budget
• Attract high-intent shoppers wherever they are in the buying journey
• AI automatically adjusts ad combinations and copy for optimal performance

Display Advertising

Boost Engagement and Conversions Across Vast Audiences

• Reach car buyers outside of search as they browse and compare
• AI continuously selects the best assets, targeting, and real-time ad copy
• Send qualified shoppers back to your site

Paid Social 

Accelerate Demand Through Data-Driven Social Targeting

• Leverage L2T’s VDPConnect Paid Social for VIN-specific Facebook ads
• Boost results with retargeting and custom audiences
• Utilize all Facebook ad format options

Video

Amplify Awareness Across Premium Streaming and Video Channels

YouTube 

• In-stream and skippable in-stream ads are optimized for conversions, not just views 
• Responsive video ads automatically adapt to multiple formats for maximum relevance 
• Viewers can click directly to your site and convert via form, call, chat, or text 

Amazon 

• 30% more accurate targeting using home address vs. IP address 
• Remarket to previous website visitors 
• Runs exclusively on Amazon-owned properties
• Access 3rd-party data from Oracle and Edmunds

OTT 

• Use online and online and offline consumer data to serve ads to in-market viewers
• Ads are run on exclusive apps and streaming service networks
• Our AutoQuityTM technology optimizes ads based on audience behavior

Social Impact

Generate Authority, Trust, and Traffic with Quality Social Content

• Boost online presence with monthly custom content
• Establish a connection with your customers 
• Enhance your SEO