Digital Retailing
Today’s consumers prefer to purchase most products online, and many expect the same buying options when it comes to purchasing a vehicle. Your dealership can help facilitate an online buying experience by using a preferred Digital Retailing tool on your website.
The Nissan Dealer Digital Retailing program allows consumers to complete an end-to-end vehicle purchasing process on your website. The Nissan Dealer Digital Program offers a variety of seamless and robust Digital Retailing provider solutions for online retailing, creating a smooth and easy car buying experience.
DEALER BENEFITS FROM DIGITAL RETAILING TOOLS
More Leads
- Based on industry performance, Dealers using a preferred Digital Retailing tool receive significantly higher lead volume versus those not enrolled in Digital Retailers
More Appointments
- Dealers who utilize most steps of the Digital Retailing customer journey have a higher average Digital Retailing Appointment Rate
More Credit Applications
- Dealers who utilize most steps of the Digital Retailing customer journey have a higher average Digital Retailing Credit Application volume
- Increase customer loyalty when bookings are completed through Nissan Motor Acceptance Company (NMAC) versus another lender
More Sales
- Successful Dealers using Digital Retailing see close rates consistent with other high-converting T3 website tools based on industry performance
