Program Overview

As consumer buying behaviors continue to evolve, digital retailing tools are crucial for dealerships to remain competitive. These tools help dealerships bridge the gap between online and in-store experiences, allowing customers to browse, finance, and even purchase vehicles from home. By using a digital retailing tool, dealerships can improve customer satisfaction, streamline sales processes, increase efficiency, and boost their bottom line. Nissan proudly offers Buy@Home, an innovative digital retailing tool developed in partnership with Nissan Dealerships, tailored for their unique needs.

Nissan is enhancing the car-buying experience through innovative digital tools aimed at offering greater convenience and personalization. Nissan’s Digital Retailing platform, Buy@Home, allows customers to engage with the purchase process online, from browsing to financing, making the entire process smoother and more accessible. The Buy@Home platform enables retailers to create a truly differentiated and modern experience, aligning with the increasing importance of online transactions as a virtual showroom for customers.