Demand is proving that consumers are becoming more comfortable with the idea of purchasing their next vehicle 100% online. Nissan is making that a reality by introducing the Nissan Digital Retail solution which allows a customer to build their dream vehicle on, locate that perfect match from existing dealer inventory, select the BUY NOW button and purchase that vehicle from the dealer. All from the comfort and convenience of their own home.

Nissan will officially launch it’s ecommerce strategy during webinars on the following dates:

  • December 15th | 10:00AM-11:30AM CST
  • December 16th | 3:00PM-4:30PM CST
  • December 17th | 10:00AM-11:30AM CST

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Dealer Benefits

The Nissan Digital Retailing Solution is a full end-to-end tool that will help Nissan Dealers:

  • Drive traffic when their dealership is closed
  • Generate more qualified leads
  • Increase conversions and close rates
  • Increase visibility to the work saved by the consumer, eliminating redundancies of effort
  • Oversee inventory and market pricing
  • Differentiate their sales experience through a more efficient and effective online to in-store transition

Competitive Advantage

Unlike other digital retailing programs, the Nissan Digital Retailing Solution is the only OEM program that offers complete marketing support on Tier 1 and Tier 3 properties as well as within the existing Nissan Account Management platform. The Nissan Digital Retailing Solution also features unprecedented transparency and insights into customer behavior with detailed reporting capabilities.

Moreover, the Nissan experience is differentiated by allowing your customers the flexibility to transact 100% online or save their work and seamlessly transition the purchase from online to in-store at any point in the process.