Expansive Reach with Precise Digital Advertising
Advance your digital strategy with Nissan-approved solutions from Dealer eProcess that funnel more in-market shoppers to your website. Whether you're using Google, Amazon, Facebook, or Bing, it’s time to expand your market share with smart, cross-channel marketing campaigns that connect with the right audience at the right time. Our award-winning platform utilizes a strategic mix of data and automation, giving our marketing experts the tools to make precise decisions to give you the best return on your advertising investment.
Dealer eProcess is a preferred partner with the following platforms:
- Amazon
- Meta
Dynamic Inventory-Based Search Marketing
Turn your Nissan inventory into a powerful digital sales generator. Dealer eProcess leverages exclusive technology to build automated search ads for every specific vehicle on your lot. We sync these ads with real-time shoppers seeking the exact models you have in stock: this process drives better traffic to your website while cutting down on inefficient spend. By lowering your cost per click and increasing conversion rates, this method outperforms standard search marketing and provides Nissan dealers with a sharp advantage.
Market Protection & Geo/Local Campaigns
Outpace the competition and secure your market position with the advanced targeting solutions from Dealer eProcess. We leverage your dealership's distinct value propositions to develop high-impact local ads that engage buyers within your primary and surrounding areas, capturing interest before shoppers ever look at a competitor. From securing your home turf to growing your reach into new markets, our intelligent location-based tactics ensure your Nissan dealership stays prominently featured at the top of the search results.
Dynamic Inventory Based Remarketing
Strengthen your Nissan dealership with an all-encompassing digital marketing approach that utilizes exclusive market data and aligns with your specific dealership goals. Our intelligent retargeting system captures the exact vehicle photos shoppers interacted with on your website. We then transform those images into personalized ads that follow potential buyers as they browse other websites, encouraging them to return back to your site.
Display Advertising
Whether you require a campaign for Nissan brand awareness, a specific sales event, or a featured model, we have the tools to execute it. We create and launch targeted digital ads on hundreds of websites, making your prospects only one click away from your inventory. This is a highly efficient, cost- effective strategy, with a proven ROI.
YouTube
Since over 90% of adults aged 25 to 54 watch YouTube daily, YouTube for Action Advertising stands as a top-tier method for boosting your dealership's visibility. You can reach in-market audiences and even remarket previous website visitors to ensure your message hits the ideal audience. These campaigns are cost effective and provide custom call-to-action (CTAs) buttons that guide shoppers directly to your website once they finish watching.
Dynamic Inventory Facebook Advertising
Follow up with shoppers after they depart your website through Nissan VDP Remarketing. This bottom-funnel approach serves the specific vehicle images customers looked at directly into their Facebook and Instagram feeds. It's an effective method for keeping your inventory visible and encouraging high-intent buyers to return to your site to complete their purchase.
Amazon Advertising
Dealer eProcess holds the distinction of being an Amazon Advertising Verified Partner, providing dealers with unique access to one of the most extensive consumer datasets in existence. As an official partner, we leverage Amazon’s proprietary first-party data to pinpoint active car buyers and deliver highly-targeted video ads across the most popular streaming services. These campaigns align perfectly with your current digital marketing strategy to ensure a unified message across every platform. This approach delivers more intelligent targeting and more effective messaging.
Service & Parts Campaigns
Our Nissan fixed ops digital marketing approach is centered on flexibility, technology, and total transparency. We develop customized strategies designed specifically to keep your service bays full of customers. This system is driven by data and managed by our certified marketing specialists to ensure every decision is backed by insights. With full account visibility, you see every dollar spent, leading to the highest levels of performance.
Performance Max Campaigns
Enhance your dealership's digital presence and optimize your ad spend with Performance Max. This goal-based campaign format places your ads across the entire Google network, including Search, YouTube, Maps, and Gmail. It ensures you reach shoppers with tailored messaging no matter where they are in their car-buying process. By filling the gaps in your standard search campaigns, Performance Max finds more active buyers and delivers a more efficient cost per lead.
DMS Attribution
We aggregate your website metrics and digital marketing performance, aligning that data with your DMS sales activity, creating a detailed report that highlights which campaigns are driving revenue and which are underperforming. By merging online and offline data points with external vendor insights, we provide a clear roadmap for maximizing your ROI.