Strategy Designed to Drive Revenue
With a dedicated team managing your investment portfolio, Dealer Inspire is able to adapt static and out-dated strategies by diversifying and constantly optimizing your portfolio across our solutions. Our dynamic advertising programs maximize the impact of your ad budget by creating customized, highly-targeted search ads that only spend on high-intent searches for your goals.
Dealer Inspire is a preferred partner with the following platforms:
- Meta
SEM & RETARGETING
Maximize Visibility with Search and Retargeting Campaigns
Capture demand at every stage of the car buying journey. Our SEM & Retargeting solutions place your dealership in front of shoppers on Google, Bing, and across the web—then re-engage them with tailored ads to keep your inventory top of mind until they’re ready to convert.
SOCIAL
Smarter Social Ads, Powered by Your Inventory
Real-time, VIN-based social ads powered by your inventory. Smart keyword and semantic bidding strategies adjust based on shopper intent, vehicle age, and VDP views—while mapped DMS data and multi-channel targeting help you move the right cars, faster.
GOOGLE PERFORMANCE MAX (PMax)
Automate and Optimize Your Ads Across Google Channels
Leverage Google Performance Max to seamlessly promote your inventory across Search, YouTube, Gmail, Maps, and more—all from a single campaign. Powered by Google’s AI, PMax dynamically allocates budget to the best-performing channels, helping you reach more in-market shoppers while maximizing ROI.
IN-MARKET VIDEO (a Cars Commerce Media Network solution)
Become a Household Brand with Local Car Shoppers
Bring your brand to life and win over in-market car shoppers on the platforms they watch video on every day. In-Market Video connects you with active car shoppers through dynamic video ads across social media and streaming platforms. Dealers using this solution see 3.4X more website pages visited by engaged viewers—keeping your brand top of mind when it’s time to buy.
IN-MARKET DISPLAY (a Cars Commerce Media Network solution)
Showcase Your “Why Buy” to Shoppers Still Deciding
Reach undecided car shoppers right where they research. In-Market Display places your brand and inventory message across Cars.com’s research and inventory pages—then follows shoppers across the web to keep your dealership front and center. Dealers running In-Market Video & Display together see a +50% increase in website conversion rates after three months.
CARS SOCIAL (a Cars Commerce Media Network solution)
Drive High-Intent Traffic from Social to Your VDPs
Turn social scrolling into dealership leads. Cars Social dynamically promotes your inventory to in-market shoppers based on their Cars.com activity—delivering personalized ads on platforms they use daily. This targeted approach drives shoppers directly to your website VDPs, achieving a 35% higher conversion rate than standard paid social campaigns.
INVENTORY SEARCH ADS
Put the Right VINs in Front of the Right Shoppers
Ensure your inventory is seen by shoppers actively searching on Cars.com. Inventory Search Ads automatically place your vehicles at the top of relevant search results, connecting high-intent buyers with the exact VINs they’re looking for—driving more qualified traffic straight to your dealership.
ACCOUNT SERVICES
Expert Support to Drive Continuous Growth
With our dedicated Account Services team, you get more than just campaign management—you gain a strategic partner. From performance insights to proactive optimization, we work alongside your dealership to ensure every marketing dollar is aligned with your sales goals and delivering measurable results.